MKTG Textbook with Marketing CourseMate, eBook & Printed Access Card - Essential Marketing Resource for Students & Professionals

This is the first, ever textbook that I don't mind reading page after page in one sitting (other textbooks usually bore me by the second page). It's short and gets right to the point, using simply language that people who are not familiar with Marketing will understand. There are plenty of examples to help understand the concepts. Examples are pretty up to date as well.I've never read the previous books from this series, but my Professor said that the biggest different from MKTG 4 may be the chapter about Social Media.